In conjunction with the Aveeno® team, ARWEC developed a unique and ownable photographic style to support the launch of a new creative campaign, and positioned the consumer at the heart of the brand proposition. The visual approach was focused on enhancing brand awareness and reflecting a true representation of the product attributes – whilst strengthen the overall visual narrative for the campaign.
Developed with dermatologists, Aveeno® creates skincare solutions to nurture and balance you from head to toe. The campaign creatively delivers a visual look and feel that echoes the brand mission that everything is rooted in the belief that balance is the key to well-being.
Full service creative production by ARWEC
Photography: Taryn Rae-Lee
DOP: Jason Croxall
1st AC: Joseph Lewiston
Post production: Tatiana Mosina
Makeup: Mel Weiler
Hair Stylist: Colette McGee