We worked with the Neutrogena® team to relaunch the ‘Hydra Boost’ skincare range using an elegant suite of water caustic effects and translucent layers to reflect the power of hydration.
Developed with dermatologists, Neutrogena® are the pioneers of hydration technology developing products for more intense & longer-lasting hydration. Focusing on the power of hyaluronic acid & strengthening its powers further with NMF technology for a more holistic approach to hydration. The campaign spearheads the launch of the new packaging refresh with a fresh visually approach that dials-up hydration.
Full service creative production by ARWEC
Photography: Taryn Rae-Lee
DOP: Jason Croxall
1st AC: Joseph Lewiston
Post production: Tatiana Mosina
Makeup: Mel Weiler
Hair Stylist: Colette McGee