Campaign Toolkit
Sector
Healthcare
What We Did
Art Buying, Production & Post Production
What We Delivered
25 Hero Stills, 18 Product Stills, 131 Bathroom Stills
Results
174 CAMPAIGN ASSETS
Captured over a week-long photoshoot.
Background
Kenvue, formerly part of Johnson & Johnson, is the largest pure-play consumer health company, home to brands like Aveeno®, BAND-AID®, and Listerine®. Its new identity, created by Wolf Olins, combines “ken” (knowledge) and “vue” (sight), reflecting consumer insights and a mission to
“REALISE The extraordinary power of everyday care”
To support this transformation, Kenvue required a comprehensive advertising campaign toolkit with high-quality photographic assets. Arwec was engaged to develop this toolkit, enabling Kenvue’s internal design teams to effectively communicate the refreshed brand identity across various media and platforms.
Challenge
The rebrand required assets that reflected Kenvue's new identity while maintaining the legacy of its trusted consumer health products.
The challenge was to create a versatile and cohesive visual toolkit
capable of functioning across digital, print, and experiential media while maintaining a consistent brand language. The assets needed to support Kenvue’s internal teams in executing campaigns efficiently without compromising brand integrity.
Solution
Arwec collaborated closely with Kenvue's brand team, including Wesley Lyne, Corporate Brand Design Director at Kenvue, to develop a suite of campaign images that aligned with the new identity.
A key component of this effort was a meticulously orchestrated week-long photoshoot. Each image was crafted to balance scientific expertise with the warmth of everyday care, a defining characteristic of Kenvue’s approach.
The toolkit is a highly adaptable resource that ensures consistency while allowing for creativity.
Designed for ‘always on’ campaigns, these assets provide Kenvue's internal teams with the flexibility to execute visually striking, high-quality communications across all platforms with speed and precision.
Wesley Lyne
Corporate Brand Design Director
Kenvue
Behind The Scenes
Our team worked closely with Kenvue to ensure every detail was meticulously crafted. From art direction to set styling and campaign photography, each element was thoughtfully considered to align with Kenvue’s new identity.
The week-long photoshoot captured the perfect balance of scientific expertise and everyday care, resulting in a versatile suite of assets that seamlessly integrate across all brand communications.
