MOA Campaign
Sector
Beauty
What We Did
Art Direction, Casting, Production, CGI & Post Production
What We Delivered
In-Store Commercial and Paid Social Assets
Results
MAKING SKINCARE SCIENCE ACCESSIBLE
Our campaign translated complex skincare benefits into a clear, engaging visual story, strengthening Aveeno’s position as a trusted leader in skin health.
Background
Aveeno teamed up with Arwec to create an in-store digital commercial and paid social campaign that would educate consumers on the science behind its Skin Relief range.
The campaign needed to demonstrate the product’s ability to hydrate, soothe and restore the skin’s barrier.
Using a Mode of Action (MOA) approach, we translated complex skincare benefits into a visually engaging and easily digestible format, ensuring it resonated with consumers in-store and online.
Challenge
Consumers often struggle to understand how skincare ingredients work at a deeper level, particularly in relation to hydration and barrier repair.
We needed to showcase the power of Aveeno’s Prebiotic Triple Oat Complex and Ceramide in a way that was both educational and compelling.
The challenge was to distil scientific efficacy into a clear and engaging visual format that could drive awareness and purchase decisions in high-traffic retail environments and on digital platforms.
Solution
Arwec produced a high-quality in-store digital commercial and paid social assets that brought Aveeno’s skin-nourishing benefits to life.
We crafted a premium, science-led narrative that demonstrated how Prebiotic Triple Oat Complex and Ceramide work to restore and protect dry, sensitive skin.
The Mode of Action sequence featured a test-tube demonstration to highlight the product’s dual affinity for oil and water, effectively showcasing its ability to hydrate, soothe, and reinforce the skin’s natural barrier. Each frame was designed to be instantly impactful, ensuring clarity and engagement in fast-paced retail and social media environments.
Vangelis Stasinopoulos
Senior Marketing Manager
Behind The Scenes
Every element of the production was carefully considered to balance scientific credibility with premium beauty aesthetics. Our art direction focused on clean, minimal compositions that reflected Aveeno’s dermatological expertise and gentle formulations.
We worked closely with global teams to ensure seamless integration with Aveeno’s existing assets, while refining key frames for maximum clarity.
